The Indian e-commerce market is expected to reach $200 billion by 2026. The rapid digitisation and internet penetration in the country has enabled an enormous push for e-commerce this past decade. The pandemic has only added to the growth. As a result, businesses that previously only had a seller page in giant e-commerce marketplaces or a social media page for visibility have started setting up their e-commerce channels.
Typically, they set up storefronts on one of the top e-commerce tools such as Shopify, WooCommerce, Magento, OpenCart etc. Each of these platforms offer a wide range of services, including product listing, promotions, payment integration, inventory management etc., making the customer experience seamless.
However, for most small and medium enterprises (SMEs), the digitisation ends there. Once the order is placed, the fulfilment and logistics processes that follow are performed manually offline across various disparate systems. Here’s how one of our SMEs was doing their fulfilment before they came onboard Maahi